Aloha Beanie Baby Bear Maui Strong Stuffed Plush

In the aftermath of the devastating wildfires in Hawaii that broke out on Aug. 8, Beanie Babies creator Ty Warner has announced the company’s newest stuffed friend: the “Aloha” bear. The company has said that all profits from the new limited edition golden brown bear will go directly to supporting victims of the fires.

Ty Inc. teamed up with the American Red Cross to create the Aloha bear, which has a rainbow bow tie and a patch that says “Maui Strong.” Like all Beanie Babies, this new bear also has a birthday — Aug. 8, the day the fires began — as well as a poem on its tag that reads, “Helping each other all day long / We forever will stay Maui strong.”